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Embrace the Upsides of Brainstorming Virtually

https://hbr.org/2022/02/why-virtual-brainstorming-is-better-for-innovation?utm_medium=email&utm_source=newsletter_daily&utm_campaign=mtod_notactsubs
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Tip

When done well, a virtual brainstorm can be incredibly effective — even preferable to a traditional, in-person one.

Start by choosing a collaboration tool that's right for your team (for example, Google Docs for group-based writing projects or MURAL to simulate a whiteboard experience).

Then ask team members to independently generate ideas. This might happen synchronously during a live video conference, or asynchronously if your team is dispersed across time zones. Either way, ask people to focus on quality over quantity, and encourage them to submit contradicting ideas if they feel inspired to do so — without worrying about the consequences.

Next,organize your team's ideas so that they're legible and visually digestible, and gather anonymous feedback and responses on whatever has been generated. It can help to share criteria that you’d like them to compare the ideas against.

Finally,assemble your team to discuss a shortlist of the "best" ideas live on a call (if that's feasible) to determine next steps and assignments.

Translations

🇨🇳 拥抱头脑风暴的积极面

如果做得好的话,虚拟的头脑风暴是非常有效的——甚至比传统的面对面的头脑风暴更好。

首先选择一个适合你的团队的协作工具(例如,针对基于群组的写作项目的 GoogleDocs 或模拟白板体验的 MURAL)。

然后让团队成员独立地产生想法。 这可能在实时视频会议期间同步发生,或者在您的团队跨时区分散时异步发生。 无论哪种方式,都要让人们关注质量而非数量,并鼓励他们提交相互矛盾的想法,如果他们觉得这样做的话——不必担心后果。

下一步,组织您团队的想法,使其清晰易懂,并在视觉上易于理解,收集匿名的反馈和反应,无论产生了什么。 它可以帮助你分享你想让他们比较的标准。

最后,召集你的团队讨论一份“最佳”点子的候选名单(如果可行的话),以确定下一步和任务。

Mindmap

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